ICC World Cup 2019: GoDaddy becomes official partner
GoDaddy has become an official partner for the ICC World Cup 2019, to be played in England and Wales from May 20 to July 14 this year.The International Cricket Council has announced a partnership with GoDaddy. The deal will see the company that empowers everyday entrepreneurs become an official sponsor of the ICC Men’s Cricket World Cup 2019, one of the biggest sporting events in the world. GoDaddy will be the global platform of the ICC Men’s Cricket World Cup to drive even greater awareness, amongst tournament viewers and cricket enthusiasts, about the benefits for small business owners and entrepreneurs of creating a powerful online identity to help their ventures grow Sports marketing experts estimate the size of GoDaddy’s sponsorship deal to be $2-3 million.“ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with customers and promote the benefits of coming online,” said Nikhil Arora, managing director and vice-president, GoDaddy India.Campbell Jamieson, General Manager, Commercial at the International Cricket Council said: “We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been a formidable supporter of sport in India and around the world and has successfully leveraged the influence of sports to empower and inspire entrepreneurs. Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza, which I know will be a winning combination.”Arora adds further, “The Cricket World Cup tournament is a platform that offers a convergence of players, fans and communities. It is one of the biggest global phenomena, bringing people together across the globe, and is a perfect place for us to create awareness about the ease and affordability of GoDaddy’s online product and service offerings.“We aim to use our partnership with ICC to tap cricket enthusiasts from all over the world, educating them about the benefits of digital adoption.” He also added that, “Cricket in India is a favourite sport. It is viewed in every nook and corner of our country, giving us an opportunity to reach our audiences, including in the Tier II & III markets, helping entrepreneurs and small business owners bring their ideas to life online.”GoDaddy’s partnership with ICC continues the company’s collaborations with sport.