Govt tightens norms for e-commerce firms; Amazon, Flipkart to get affected
Tightening norms for e-commerce firms like Flipkart and Amazon, the government Wednesday took host of steps and barred them from selling products of the companies in which they have stake. The commerce and industry ministry also prohibited e-commerce companies from entering into an agreement for exclusive sale of products. “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,” the ministry said. Besides, the revised policy on foreign direct investment in online retail firms said that services should be provided by e-commerce marketplace entity or other firms in which e-retail company has a direct or indirect equity participation or common control to vendors on the platform at arms length and in fair and non-discriminatory manner.