Amul smears butter on vegan Joaquin Phoenix’s face in ad celebrating Oscar win, gets slammed by PETA
People for the Ethical Treatment of Animals (PETA) India has slammed dairy company Amul for a tribute ad to Hollywood star Joaquin Phoenix and his Oscar-winning title role in the film Joker. Oscar winner Phoenix made a moving acceptance speech on Monday where he spoke of the importance of animal rights and against dairy cruelty. "I think we've become very disconnected from the natural world. Many of us are guilty of an egocentric world view, and we believe that we're the centre of the universe. We go into the natural world and we plunder it for its resources. We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakeable," Phoenix said in his Oscar speech.